BY ONI JOSEPH
Buffer is a software application for the web and mobile, designed to manage accounts in social networks. It provides the means for a user to schedule posts to Twitter, Facebook, Instagram, Instagram Stories, Pinterest, and LinkedIn, as well as analyze their results and engage with their several communities. It is a simple social media tool for authentic engagement.
Its Developer: Buffer, Inc. Initiated by co-founder Joel Gascoigne.
Platform: Android, iOS, web
Initial release: November 30, 2010
Final release: January 15, 2015
1. Free Features: The free version of the application allows users to connect 3 social accounts. It also allows a maximum limit of 10 posts to be scheduled at any given time, and only allows the management of one social media account per social media website. It is compatible into three different platforms, namely; browser, mobile, newsreader.
2. Paid Features: This paid plan gives paying users access to additional features, such as the Feeds feature that adds an RSS feed to a user’s Buffer profile, displaying suggested links from external websites chosen by the user. Other features include analytics for the number of posts sent out and the number of active users over a span of time. The plan also allows an increased limit of 100 posts at any single time, and the option to manage 8 social account profiles.
3. Buffer for Business: Buffer for Business is an extension of the Buffer application intended for managing social media accounts for businesses and corporations. It entails different features with their costs which differs depending on the scale and size of the potential user’s business. The categories are small business, medium business and large business.
BY ONI JOSEPH